Wilsons Champion Toffees Original 150g bag

Champion® flavoured toffees have a long and trusted heritage among South African consumers, enjoying strong brand equity based on taste, value and the consistent delivery of flavour innovations in the best quality toffee – they’re the big eat that everyone can enjoy.

In recent years we’ve evolved the brand, reinforcing our strong identity by upweighting the Champion® name on our packaging and capturing the brand’s core appeal in our ‘the BIG taste that lasts’ positioning.

Now we’ve taken it to the next level by adding THE ORIGINAL to our Champion® packaging to clearly differentiate our product from all the other imitators in the marketplace. Our consumers will now know that the Champion® they see on shelf is the same toffee they have known and trusted for generations.