Mr Sweet Auntie Alices Apricots Halves 125g bag

The History of Mister Sweet…

In 1971, one man had a dream…
And that man was Darryl Senior…

To build a sweet factory that would produce the best sweets in the business Mister Sweet started in
Primrose with only 15 employees, in a 600 square meter fact.His tenacious personality and dogged single-mindedness ensured the business grew slowly…

For Darryl, the two keys to success in his business have been good quality product, great variety and constant innovation.
Keys that remain at the heart of the business today…ory.